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Launched on July 19,2022, “It’s Not Magic, It’s Diagnostics”, is an industry-serving website and platform for educating and supporting both the general public and innovators in the diagnostics sector. The website, developed and maintained by Halteres Associates, is a resource center providing tools related to the diagnostics industry, sharing the latest advances in diagnostic technology and offering patient outreach and education. The mission of the website is to promote positive outcomes for the diagnostics industry as a whole.

Diagnostics Demystified By New “It’s Not Magic, It’s Diagnostics” Campaign

Halteres Associates marks their 20^th anniversary by launching a new website to educate the public about diagnostic testing through advancing industry innovation

SAN RAMON, Calif. – July 21, 2022 – Halteres Associates today announced the launch of their new “It’s Not Magic, It’s Diagnostics” website, a resource developed by the firm to advocate for the diagnostics and clinical laboratory industries and raise awareness about the important role diagnostic testing plays (alongside therapeutics and vaccines) in a fully advantaged healthcare system. The website is a first-of-its-kind resource center for tools and educational content related to the diagnostics industry gleaned from decades of combined experience.

“The COVID-19 pandemic brought significant new attention to the diagnostics industry and the public has become exponentially more familiar with the important role this industry plays in our lives every day,” said Halteres Associates’ managing partner Rich Thayer. “As champions of the diagnostics field, our mission is to continue to educate the public (including policymakers, funders, governments, industry participants, developers, and manufacturers) while also supporting and elevating the companies and processes that enable us all to continue to innovate. Without diagnostics, advances in healthcare would stand still.”

According to the CDC, 70% of today’s medical decisions depend on laboratory test results and 14 billion laboratory tests are ordered annually in the U.S. alone.

As a preeminent advisory company to the industry, Halteres Associates is hired by and collaborates with global health partners, investors, and bioscience companies all stages of their business lifecycle, providing strategic and tactical services in the areas of diagnostics, medical devices, and life science research.

In addition to educational video content, the “It’s Not Magic, It’s Diagnostics” website is making available a set of tools for identifying and designing tests for SARS-CoV-2, including storyboards and use cases.  Developed by the experienced team at Halteres Associates to help solve some of the bottlenecks encountered during the rollout of effective testing for the COVID-19 pandemic, the tools could be adapted for use in the next pandemic and potentially all infectious diseases.

“Over the last several years, we’ve been able to recognize the common factors in successful products that are developed to meet diagnostics needs,” said Halteres Associates’ founding partner Mickey Urdea. “The tools we’ve made available are free-to-use and will enable companies to better understand unmet market needs and to design diagnostic products that meet those needs.”

The “It’s Not Magic, It’s Diagnostics” website also features the premiere of an ongoing video series of the same name. The first animated video, “Answering Life’s Most Important Questions,” examines the ubiquity and vital importance of diagnostics in our everyday lives. Future topics aim to highlight the requisite foundational knowledge behind diagnostic testing and to illustrate how much the industry continues to evolve.

About Halteres Associates
Founded in 2002, San Ramon-based Halteres Associates, LLC, provides strategic and tactical consulting services to organizations in the areas of diagnostics, global health, medical devices, and life science research. With decades of combined experience and leveraging a robust network of industry professionals across multiple disciplines, Halteres Associates assists organizations with technology and product mapping, opportunity and economic analyses, business modeling, and more.  Their clients include large multinational companies, global nongovernmental organizations, and emerging industry innovators.

About It’s Not Magic, It’s Diagnostics
Launched in 2022, “It’s Not Magic, It’s Diagnostics” is an industry-serving website and platform for educating and supporting both the general public and innovators in the diagnostics sector. The website, developed and maintained by Halteres Associates, is a resource center providing tools related to the diagnostics industry, and sharing the latest advances in diagnostic technology. The mission of the website is to promote positive outcomes for the diagnostics industry as a whole.

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